Get ahead of the curve and discover the latest CPG trends shaping the food and beverage industry for 2023.
As the food and beverage industry continues to evolve, staying ahead of the latest trends is crucial for businesses to succeed. Here are some of the top CPG (consumer packaged goods) trends that are expected to shape the industry in 2023.
Plant-Based Products
The popularity of plant-based diets is on the rise, and this trend is expected to continue in 2023. Consumers are increasingly looking for meat and dairy alternatives that are not only healthy but also sustainable and environmentally friendly. Plant-based products are not just limited to burgers and sausages but are now expanding to dairy-free cheeses, milk, and even eggs.
Health and Wellness
Consumers are more health-conscious than ever, and this trend will continue in 2023. The pandemic has brought health to the forefront of people’s minds, and they are looking for products that can support their immune systems and overall well-being. CPG brands that offer products that are low in sugar, high in protein, and fortified with vitamins and minerals will be in high demand.
Sustainability
Sustainability has become a major factor in consumer purchasing decisions, and this trend will only increase in 2023. Consumers are looking for brands that prioritize eco-friendly practices and use sustainable packaging. CPG brands that use renewable energy sources to reduce waste and use recyclable or biodegradable materials will be more attractive to consumers.
Technology and Innovation
Technology continues transforming the food and beverage industry, and 2023 will be no different. CPG brands that invest in innovative technologies such as AI, blockchain, and IoT (Internet of Things) will have a competitive edge. These technologies can help brands improve their supply chain, reduce waste, and enhance the customer experience.
Convenience
In today’s fast-paced world, convenience is key. Consumers are looking for products that are easy to prepare and consume, whether they are on the go or at home. CPG brands that offer pre-packaged, ready-to-eat meals, snacks, and drinks will be in high demand.
As the food and beverage industry continues to evolve, staying on top of the latest trends and consumer demands is essential for brands looking to succeed in 2023. By embracing plant-based options, functional foods, sustainability, technology, and healthy snacking, brands can position themselves for growth and success in the years ahead.