What wellness brands need to learn before the next decision becomes expensive to change Wellness does not stand still while a product is being developed. …
Markets Move. Products Lock.
Therapy Beyond Crisis: Are Consumers Ready to Treat It as an Ongoing Practice?
Therapy has traditionally been easy to understand when something is wrong. Anxiety becomes difficult to manage. A relationship breaks down. Someone is grieving, depressed, burned …
Assisted Stretching Is Becoming a Wellness Category. What Will Make It Stick?
Stretching is hardly a new health behavior. Paying someone to stretch you every week is. That distinction is becoming commercially meaningful. Practitioner-assisted stretching has moved …
What Continuous Glucose Monitors Reveal—and What They Do Not
Continuous glucose monitors were developed to solve a serious clinical problem: helping people with diabetes understand how glucose changes throughout the day and make better-informed …
Two Developments Shaping the Functional Beverage Conversation
Functional beverages are becoming increasingly specific about the outcomes they promise consumers. Recent FMI research examines beverage purchasing around functions including hydration, protein, digestive support, …
Evidence vs. Hype in Wellness: How to Evaluate Health Claims in the Age of Social Media
Never before has so much health information been available to so many people. Every day, millions of consumers encounter claims about supplements, longevity protocols, gut …
The Future of Preventive Health: Why Healthcare Is Moving Before Disease
For most of modern history, healthcare has been designed around a simple premise: people seek medical care after something goes wrong. A symptom appears. A …
From Fitness to Healthspan: Why Exercise Is Being Redefined for a Longer Life
For much of the modern fitness industry, progress was measured through visible performance. How much weight could you lift? How fast could you run? How …
The Consumerization of Healthcare: Why Patients Now Expect More From Care
Healthcare was not designed like most consumer industries. People rarely choose when they become sick. Medical decisions can be complex and urgent. Prices are often …
Why Sleep Became Health Technology: The Science Behind Better Recovery, Performance, and Longevity
For decades, sleep was treated as passive downtime. People slept because they were tired. Doctors asked roughly how many hours patients slept. Fitness enthusiasts focused …